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Senior Lead Generation Analyst (for pooling)

As a Senior Lead Generation Analyst, you will be responsible for increasing LegalMatch’s total pipeline by planning and implementing various projects including email marketing campaigns and other tactics that drive conversion.

In your capacity, you will:

  • Create and maintain a database of emails for lead generation.
  • Assess the email distribution list, distinguishing leads from non-leads.
  • Drive data analysis on leads and perform research to improve data quality.
  • Create and manage various email marketing campaigns, with the goal of driving conversion.
  • Track and analyze results and report progress to stakeholders.
  • Drive data analysis on leads and perform research to improve data quality.
  • Create ad hoc extracts/reports to meet internal requests.

To qualify for this position, you must have a BS or Master’s degree in Marketing, IT, or Business Administration.
You must be:

  • Results-driven with a strong ability to produce deliverables accurately, timely, and efficiently
  • Analytical with the ability to organize and scrutinize a large quantity of data, interpret metrics, and derive actionable insights
  • Proficient in Excel (pivot tables and formulas)
  • Experienced with Mailer Light, MailChimp or any other email marketing tool
  • Experienced with Salesforce.com data loaders, import processes and overall data quality management.

You must also have the following:

  • Understanding of CAN-SPAM requirements, HTML, email design best practices, and inbox deliverability
  • Excellent written/oral communication skills
  • Working knowledge of data warehousing, modelling and mining

For more about our operations in the Philippines, please visit www.legalmatch.ph.

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